My Reading List: April 2010-June 2010

Business

• The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t, Robert I. Sutton
• Hundred Percenters: Challenge Your Employees to Give It Their All, and They’ll Give You Even More, Mark Murphy
• Scientific Advertising, Claude C. Hopkins
• State of Search Engine Marketing Report 2010, EConsultancy & SEMPO
• Google SEO Report Card

Novels

• Guardian of Lies, Steve Martini
• Digital Fortress, Dan Brown
• Flashforward, Robert J. Sawyer
• Pirate Latitudes, Michael Crichton

Personal

• Finding God in the Shack: Seeking Truth in a Story of Evil and Redemption, Roger E. Olsen
• Better Dads, Stronger Sons: How Fathers Can Guide Boys to Become Men of Character, Rick Johnson

Real Life

• Bad Boys of the Black Hills…And Some Wild Women, Too, Barbara Fifer
• Rapt: Attention and the Focused Life, Winifred Gallagher

Books on deck
This is a list of the books I am either currently reading or are stacked up on my nightstand to be read as soon as I can get to them.

• Bloom County: The Complete Library, Vol. 2: 1982-1984, Berkeley Breathed
• Heaven’s Wager, Ted Dekker
• The Lost Symbol, Dan Brown
• When Heaven Weeps, Ted Dekker
• Ford County: Stories, Ted Dekker
• Thunder of Heaven (Martyr’s Song, Book 3), Ted Dekker
• Theodore Boone: Kid Lawyer, John Grisham
• Eaters of the Dead, Michael Crichton
• The Bourne Identity: A Novel, Robert Ludlum
• Sounding Forth the Trumpet: 1837-1860 (God’s Plan for America), David Manuel and Peter Marshall
• Pagan Christianity?: Exploring the Roots of Our Church Practices, Frank Viola
• Sway: The Irresistible Pull of Irrational Behavior, Ori Brafman and Rom Brafman
• I Will Teach You To Be Rich, Ramit Sethi
• Wild at Heart: Discovering the Secret of a Man’s Soul, John Eldredge
• The Journey of Desire: Searching for the Life We’ve Only Dreamed of, John Eldredge
• Branded Male: Marketing to Men, Mark Tungate
• Pull: Marketing Secrets The Fortune 100 Use, Keith Chambers
• Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content, James Mathewson, Frank Donatone, Cynthia Fishel
• Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Vanessa Fox
• Tested Advertising Methods, John Caples
• The Soccer Mom Myth, Michele Miller
• Your Gut is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits, Kevin Clancy
• The Anatomy of Buzz: How to Create Word of Mouth Marketing, Emanuel Rosen
• The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,, Denis Higgins