My Reading List: December 2009 – March 2010

Business

• Confessions of an Advertising Man, David Ogilvy
• Getting to Plan B: Breaking Through to a Better Business Model, John W. Mullins
• Outliers: The Story of Success, Malcolm Gladwell
• Trade-Off: Why Some Things Catch On, and Others Don’t, Kevin Maney
• My Life in Advertising, Claude C. Hopkins
• Choosing a PPC Management Pricing Model, Search Marketing Now
• Crush It!: Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk

Novels/Entertainment

• Kiss, Ted Dekker and Erin Healy
• A Girl of the Limberlost
• Bloom County: The Complete Library, Vol. 1: 1980-1982, Berkeley Breathed
• Cemetery DanceDouglas Preston and Lincoln Child
• BoneMan’s Daughters, Ted Dekker
• Offworld, Robin Parish

Political/Historical

• Fox’s Book Of Martyrs: A History Of The Lives, Sufferings And Triumphant Deaths Of The Early Christian And Protestant Martyrs, William Byron Forbush
• From Sea to Shining Sea: 1787-1837 (God’s Plan for America), David Manuel and Peter Marshall

Personal

• The Way of the Wild Heart: A Map for the Masculine Journey, John Eldredge

Most of these books can be picked up for free (plus shipping) from my Bookins trade list.

Books on deck
This is a list of the books I am either currently reading or are stacked up on my nightstand to be read as soon as I can get to them.

• Guardian of Lies, Steve Martini
• Digital Fortress, Dan Brown
• Bloom County: The Complete Library, Vol. 2: 1982-1984, Berkeley Breathed
• Flashforward, Robert J. Sawyer
• Pirate Latitudes, Michael Crichton
• Heaven’s Wager, Ted Dekker
• The Lost Symbol, Dan Brown
• When Heaven Weeps, Ted Dekker
• Ford County: Stories, Ted Dekker
• Thunder of Heaven (Martyr’s Song, Book 3), Ted Dekker
• Eaters of the Dead, Michael Crichton
• The Bourne Identity: A Novel, Robert Ludlum
• Bad Boys of the Black Hills…And Some Wild Women, Too (Bedside Reader Series), Barbara Fifer
• Sounding Forth the Trumpet: 1837-1860 (God’s Plan for America), David Manuel and Peter Marshall
• Rapt: Attention and the Focused Life, Winifred Gallagher
• Finding God in the Shack: Seeking Truth in a Story of Evil and Redemption, Roger E. Olsen
• Better Dads, Stronger Sons: How Fathers Can Guide Boys to Become Men of Character, Rick Johnson
• Pagan Christianity?: Exploring the Roots of Our Church Practices, Frank Viola
• Wild at Heart: Discovering the Secret of a Man’s Soul, John Eldredge
• The Journey of Desire: Searching for the Life We’ve Only Dreamed of, John Eldredge
• The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t, Robert I. Sutton
• Hundred Percenters: Challenge Your Employees to Give It Their All, and They’ll Give You Even More, Mark Murphy
• Scientific Advertising, Claude C. Hopkins
• Branded Male: Marketing to Men, Mark Tungate
• Tested Advertising Methods (Prentice Hall Business Classics), John Caples
• The Soccer Mom Myth, Michele Miller
• Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits, Kevin Clancy
• The Anatomy of Buzz: How to Create Word of Mouth Marketing, Emanuel Rosen
• The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,, Denis Higgins